CARS 2026 Executive Outlook: Jason Herle

CARS reached out to leaders in the automotive repair and service sector of the automotive aftermarket to ask them about their thoughts about the industry over the next 12 months: How will this year be different, what will drive change and what will be the biggest challenge. We will present their answers in alphabetical order over the coming weeks…

You can view the full feature in the February 2026 issue.

Jason Herle, CEO | Fountain Tire

Investing in the proper tools, modern equipment and shop footprints to accommodate the technology will also help leaders get ahead of the curve rather than chase it.

The automotive landscape will continue to evolve in 2026, driven by the adoption of new vehicle technologies, ongoing labour pressures and the need to balance profitability with the rising costs of recruiting, training and tooling.

As ADAS and electric vehicles gain momentum, shop leaders must ensure their teams and facilities are equipped to service increasingly complex systems. Ongoing education is essential to staying on top of the technology, whether through industry publications and participating in supplier training programs or upskilling through trade institutions. Investing in the proper tools, modern equipment and shop footprints to accommodate the technology will also help leaders get ahead of the curve rather than chase it.

While some market segments are embracing new technologies, the average age of vehicles on our roads remains high. This presents a valuable opportunity for shops to help customers extend vehicle life through proper maintenance, while building trust and long-term relationships.

Alongside these opportunities, labour continues to be a challenge. Addressing it will require a collective effort across the industry:  Working with associations like the Automotive Industry Association of Canada to raise the profile of the trades, collaborating with government to explore tax credits and training grants, and supporting organizations like CAREERS that introduce skilled trades to students early.

To meet demands and leverage opportunities, shop leaders may also reassess fee structures to reflect the skills, tools and technologies required to serve customers effectively. This will further enable higher compensation for certified technicians and a more sustainable industry overall.