Canadians see winter tires as vital amid harsher winters

Three-quarters of Canadian drivers believe extreme winter weather linked to climate change has made winter tires more important than ever, according to a new survey by the Tire and Rubber Association of Canada.

The study found that 76 per cent of motorists view winter tires as critical for safety, and 84 per cent say driving on winter tires has helped them avoid an accident or loss of control. Usage continues to rise, reaching 80 per cent nationally — up two points from last year and 12 points over the past decade.

Despite financial pressures, 81 per cent of respondents consider winter tires a worthwhile investment. However, about one in three drivers said they are less likely to buy winter tires because of rising costs.

“With climate challenges affecting Canadian winters, drivers are rightfully concerned about safety on the roads,” said Carol Hochu, TRAC president and CEO. “Most drivers who use winter tires tell us their tires have helped them avoid dangerous situations. Their experiences reaffirm what we’ve long known: winter tires deliver the traction and control drivers need to stay safe.”

Protecting their family was the top reason for using winter tires, cited by 70 per cent of respondents. Other motivations include provincial mandates (33 per cent), lower insurance premiums (24 per cent), and advice from family or retailers. Among those who do not use winter tires, 75 per cent believe all-season tires are sufficient, while 25 per cent cite cost.

Regional usage varies widely: 95 per cent in Atlantic Canada, 77 per cent in Ontario, 70 per cent in Manitoba, Saskatchewan and Alberta and 64 per cent in British Columbia.

TRAC recommended drivers look for the three-peak mountain snowflake symbol, which indicates a tire meets Transport Canada’s minimum snow traction standards. Dedicated winter tires, the group said, remain the safest choice, offering superior grip and shorter stopping distances compared to all-season options, especially in severe conditions.

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