ASW Conversations: Climbing Mt. Aftermarket Everest, with Pacer Dynamics

With diverse backgrounds and limited professional automotive aftermarket experience, the trio of Eddie Tso, Joshua Lin, and Albert Liu have forged an unlikely path into the industry, driven by a shared passion and a vision to serve the underrepresented Canadian market.

AAPEX 2024 marked a milestone for the team at Pacer Dynamics, a Canadian-owned brake disc manufacturer. They joined Auto Service World Conversations to discuss their path and their first appearance at the industry’s biggest annual show.

“It’s been quite the journey,” said Eddie Tso, CEO of Pacer Dynamics just days after arriving in Las Vegas. “We didn’t know what to expect. We’ve met a lot of industry friends like yourself, attended Canada Night last night. That was quite the experience. We really enjoyed it. We’re excited to do business and keep coming back every year.”

The team’s entrepreneurial spirit and adaptability have been key to their success, which has included signing key partnerships.

“It really keeps your mind engaged, because you’re just constantly learning, you’re constantly pivoting, and it really challenges you to think about things differently,” said Joshua Lin, chief revenue officer.

Recognizing the importance of industry connections, the Pacer Dynamics team has actively engaged with associations like AIA Canada and the Young Professionals in the Auto care sector (YPA), building relationships and learning from experienced professionals.

As president Albert Liu pointed out, they were gung-ho about strapping up their boots and knocking on doors, hoping to make a splash.

“We learned really quickly: These relationships are built over decades and years, and there’s a lot of trust,” he said.

Instead, their journey through the aftermarket has been more like climbing Mt, Everest. They’re not at the top, but they’re making their way upwards.

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