Auto Service World
News   February 13, 2019   by Allan Janssen

Worldwide online campaign nets 1.6 billion impressions for Liqui Moly

Liqui Moly CEO Ernst Prost

An ambitious online campaign, in 50 languages and spread in 128 countries, has dramatically increased visibility of oil and additives specialist Liqui Moly.

The company set a target of 1.6 billion impressions, but achieved even better numbers in the campaign—the first of its kind for Liqui Moly.

“It went so well that we ultimately achieved 1.6 billion impressions,” said CEO Ernst Prost.

The focus of the campaign was the company’s homeland of Germany and strong international markets such as the U.S. But it also ran in markets as diverse as Togo, Haiti and Mongolia.

“In this way we were able to raise Liqui Moly’s brand profile internationally and support our local dealers,” said Prost. The latter were even able to link into the campaign to their own individual benefit. “And it didn’t cost them a cent.”

The campaign also included a competition offering prizes such as exclusive city trips with VIP tickets for MotoGP races. More than 85,000 people worldwide entered the competition.

“This campaign was a huge success,” said Prost.

With around 4,000 items, the company offers a global, uniquely broad range of automotive chemicals: motor oils and additives, greases and pastes, sprays and car care, glues and sealants.

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