AIA president Jean-Francois Champagne will be a featured speaker at a webinar hosted by the Marketing Research Intelligence Association (MRIA).
The Sept. 24 event will examine the ongoing impact of Covid-19, and anticipate what the automotive industry will look like when the pandemic lifts.
The virtual event, billed as “Automotive Diaries: Coming out stronger Post-Covid-19,” will also hear from Michaela Mora of Relevant Insights; and Stephen Popiel of Phoenix Marketing International and Automotive Canada.
They will dissect the present and future of the automotive sector, sharing perspectives on relevant topics, including:
Post-pandemic perspective for the automotive aftermarket as it relates to technology disruptors (Connected, Autonomous, Shared, Electric);
The role of user experience (UX) research in delivering better products and customer experiences;
Global and local cultural automotive perceptions; and