Wakefield Canada says the Raptors’ historic success gave it a unique chance to give its customers and partners a once-in-a-lifetime experience.
Wakefield, whose Castrol brand is the official oil and lubricant of Maple Leaf Sports and Entertainment (MLSE), got advance notice of the Raptors’ celebratory parade route and were able to book a premium vantage point for the spectacle.
From the comfort of the Shangri-la Hotel’s rooftop patio, customers and suppliers watched the festivities unfold as over two million people poured into the city’s core to greet the Raptors.
Through its partnership with MLSE, Wakefield provided its customers, franchise installers, and industry VIPs with incredible opportunities to chase their passions, with tickets to games, special VIP weekends, and plenty of team merchandise.
Wakefield has a long history of rewarding its customers and thanking them for their business. Through its Wakefield Connect program, counter staff and service advisors can access unique education courses online and earn rewards for completing them. Wakefield Connect also gives exclusive access to unique monthly prizes, promotions, and more.
Castrol has partnered with MLSE for six years and this past season was the first year working with the Toronto Raptors.
“What a year it was!” a Wakefield press release states. “From the opening tipoff to the final buzzer, the Raptors thrilled fans and gave Wakefield new opportunities to celebrate and reward customers.”