Editorial Videos

Auto Service World · ASW 026 Cam Young on the impact of the pandemic     As national sales manager for traditional aftermarket for Bosch Auto Parts, Cam Young has been able to see how the pandemic has impacted everyone…

 Auto Service World · 025 Nhu Nguyen on the road to Porsche     Porsche technician Nhu Nguyen followed her passion for fixing broken things into the automotive repair world. She’s now a technician at a Toronto-area Porsche dealership,…

   David Lawes, CEO of the B.C. Used Oil Management Association, talks about an innovative series of videos featuring a hilarious technician named “Ken the Mechanic” who discusses the recyclability of motor oil. The videos make the point that…

  Tim and Becky Brough, owners of Reliance Automotive in Hamilton, Montana hit a home run with their spirited “Who is Becky!” marketing campaign earlier this month. The campaign, which started with a sarcastic road sign and culminated in hundreds…

Further Reading: AIA optimistic about mandatory certification of shops AIA Canada is working with industry to convince the Ontario government that mandating the certification of collision shops will help reduce the hight cost of insurance in that province. If the…

   Tim Cifelli, marketing director for Bolt On Technology, says modern marketing tools have opened up a world of new opportunities for aftermarket shops. And, ironically enough, the Covid-19 pandemic has helped prove how effective they can be. We…

Auto Service World · 019 Ray Proulx on how you can help High Fives for Kids   Ray Proulx is chairman of the High Five for Kids Foundation, a charitable arm of the Automotive Industries Association of Canada. During Covid-19,…

Jeremy O’Neal gets to work early every day, to clear his head, get inspired, and get all his ducks in a row. The manager of Freedom Auto Repair in Hesperia, Calif., and president of automotive management training firm AdvisorFix, he…

  Auto Service World · 016 Brian Wheeler on keeping up with technology   Brian Wheeler is vice president of business development and marketing for Fort Smith, Arkansas-based Cloyes. A supplier of timing drive system kits and components, Cloyes really…

Auto Service World · 015 Daren Hodgson on why he’s still not open for business   Daren Hodgson, owner of Atelier D.H. Tech Pro in Ste-Marthe, Que., has remained closed to thwart the spread of coronavirus… even though he’s legally…

Auto Service World · ASW 014 Bob Greenwood on counting billed hours, not cars   Management consultant Bob Greenwood has a lot to say about professional development in our industry, particularly when it comes to running efficient and profitable shops.…

Auto Service World · 013 Mark Lemay on training in the age of Covid   Mark Lemay is the owner of Auto Aide, a training operation based in Barrie, Ont. In March, when society shut down out in defence against…