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Video   June 4, 2018   by Adam Malik

S2 Ep2 | You’re Paid for what you Know


What you do is your job. But do your customers understand what you and your staff know?

Don’t give a sales presentation – promote the vast knowledge of the people who work in your shop. Each role requires a deep level of understanding. Anyone can do the job, but it’s the background of the person in the job that makes the difference.

And that’s how a career is built.

Find out more in the latest episode of Greenwood’s Garage.

 


Missed an episode? Click here for the full Greenwood’s Garage series.

 

SPONSOR’S MESSAGE

Auto Value: Service is the Difference. We Get It!®


Auto Value Parts Stores and Certified Service Centers are a part of the Aftermarket Auto Parts Alliance, one of the largest auto parts distribution networks in the world. With over 50 shareholders selling automotive products through over 140 distribution centers, 2,300 parts stores, and 2,900 certified service centers across North America, Auto Value delivers over 1.9 million quality replacement auto parts and accessories as well as value-added services to the automotive aftermarket.

Auto Value offers an aggressive marketing program that gives independent organizations the opportunity to identify with both a local and national program. Our product strategy delivers strong national brands at competitive prices along with proven private-label products to offer our professional customers the options they require to effectively maintain and repair vehicles across North America.

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ABOUT BOB GREENWOOD

Mr. Robert (Bob) Greenwood AMAM (Accredited Master Automotive Manager) is president and CEO of Automotive Aftermarket E-Learning Centre Ltd. (AAEC). Bob has over 40 years of business management experience within the independent sector of the automotive aftermarket industry in North America, consulting independent retail shops on all facets of their business operations.

Bob is one of 150 worldwide AMI approved instructors. He has created business management development courses for automotive shop employers/managers, jobbers and jobber sales representatives, which are recognized as being the most comprehensive, industry specific courses of their kind in North America.