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S3 Ep 2 | Transforming the culture of your business
Are you the architect of your own future? Or are you subject to the whims of change?
In this episode of Greenwood’s Garage, management consultant Bob Greenwood offers 10 policies that will radically transform your marketplace, and enhance your bottom result.
“A shop has a tremendous amount of influence in a marketplace,” Greenwood says, “if the business truly understands it can create a future.”
Focusing on price does not create a future for a shop. In fact, that will destroy a business. Instead, focusing on building a sustainable future starts with considering the culture of your business.
Catch Episode 2 of the latest season of Greenwood’s Garage exclusively at Auto Service World. And, as always, if you have a question for Bob, leave it in the comment box below and he’ll answer it.
Missed an episode? Click here for the full Greenwood’s Garage series.
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Auto Value: Service is the Difference. We Get It!®
Auto Value Parts Stores and Certified Service Centers are a part of the Aftermarket Auto Parts Alliance, one of the largest auto parts distribution networks in the world. With over 50 shareholders selling automotive products through over 140 distribution centers, 2,300 parts stores, and 2,900 certified service centers across North America, Auto Value delivers over 1.9 million quality replacement auto parts and accessories as well as value-added services to the automotive aftermarket.
Auto Value offers an aggressive marketing program that gives independent organizations the opportunity to identify with both a local and national program. Our product strategy delivers strong national brands at competitive prices along with proven private-label products to offer our professional customers the options they require to effectively maintain and repair vehicles across North America.
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ABOUT BOB GREENWOOD
Mr. Robert (Bob) Greenwood AMAM (Accredited Master Automotive Manager) is president and CEO of Automotive Aftermarket E-Learning Centre Ltd. (AAEC). Bob has over 40 years of business management experience within the independent sector of the automotive aftermarket industry in North America, consulting independent retail shops on all facets of their business operations.
Bob is one of 150 worldwide AMI approved instructors. He has created business management development courses for automotive shop employers/managers, jobbers and jobber sales representatives, which are recognized as being the most comprehensive, industry specific courses of their kind in North America.
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We are 20 years in business, and it is going down. Our service is excellent, but we can not compete with the market changes, like online shopping. We cannot compete with Amazon, Rock Auto, Autoshack etc… We buy our parts higher ( why or how ) , as this retailer sell them , NAPA , Lordco etc. is also going down, costumers shop online. For example, a new starter (new, not rebuilt) for a 2008 F-150 at Amazon is with taxes $96.95. My cost at Lordco is over $190, and then we need to mark it up. Only from the labour we can not survive. Our rate is $90.00. If we go higher, nobody comes. So why do I pay Lordco , Napa etc, these high prices? We are set up online with them. We search for our parts , we do all the work , then order them. Why do they get so much money? I’d like to buy direct again like 30 years ago. I do not need them , to be competitive , where can we buy , everything is price to the customer right now.
Love this video Bob. Would like to schedule call to discuss a proposal to give to my BDG group for training this fall.