Auto Service World
Video   December 10, 2018   by Adam Malik

S2 Ep 11 | Passion Fuels the Fire

There’s no price you can put on the feeling you have when you reach your goals.

Bob Greenwood explains how to utilize it in your business.

And don’t forget — if you have a question for Bob, leave it in the comment box below and he will answer it.

Missed an episode? Click here for the full Greenwood’s Garage series.



Auto Value: Service is the Difference. We Get It!®

Auto Value Parts Stores and Certified Service Centers are a part of the Aftermarket Auto Parts Alliance, one of the largest auto parts distribution networks in the world. With over 50 shareholders selling automotive products through over 140 distribution centers, 2,300 parts stores, and 2,900 certified service centers across North America, Auto Value delivers over 1.9 million quality replacement auto parts and accessories as well as value-added services to the automotive aftermarket.

Auto Value offers an aggressive marketing program that gives independent organizations the opportunity to identify with both a local and national program. Our product strategy delivers strong national brands at competitive prices along with proven private-label products to offer our professional customers the options they require to effectively maintain and repair vehicles across North America.

Click here to Contact Us.


Mr. Robert (Bob) Greenwood AMAM (Accredited Master Automotive Manager) is president and CEO of Automotive Aftermarket E-Learning Centre Ltd. (AAEC). Bob has over 40 years of business management experience within the independent sector of the automotive aftermarket industry in North America, consulting independent retail shops on all facets of their business operations.

Bob is one of 150 worldwide AMI approved instructors. He has created business management development courses for automotive shop employers/managers, jobbers and jobber sales representatives, which are recognized as being the most comprehensive, industry specific courses of their kind in North America.

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2 Comments » for S2 Ep 11 | Passion Fuels the Fire
  1. Any tips on finding key staff to build partnerships .

  2. Deb says:

    Bob people that know me will know who asked the question. My question is when an automotive shop spends just say $100,000 a year at a big chain jobber & a walk in spends say $3000 a year give or take . So they spend $3000 and get the same part for maybe 5% over what I would pay at an automotive shop . In your opion is this fair . Or am I over thinking it . I have made several attempts to discuss it on behalf of ourselves & many of my local friends that own shops as well . My local rep keeps writing it down . He says I know it isn’t right . I will mention it again . I seem to get no where on a reason for this . I would think it can’t possibly be that difficult to have say three levels of pricing. Your opion
    P.S incase I miss your thought can you email it too me as well .
    Thank you

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