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Video   January 10, 2018   by Adam Malik

Ep 11 | Apathy Could Kill the Industry We Love


Indifference from many shop owners and jobbers will cause the downfall of the aftermarket, not a skills shortage or changing consumer demands.

Too many have an apathetic attitude. They have lost the passion they had when they first got in the business. Don’t follow down the same path. The future is set to be far too exciting — and profitable — to miss out on.

Missed an episode? Click here for the full Greenwood’s Garage series.

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Auto Value: Service is the Difference. We Get It!®


Auto Value Parts Stores and Certified Service Centers are a part of the Aftermarket Auto Parts Alliance, one of the largest auto parts distribution networks in the world. With over 50 shareholders selling automotive products through over 140 distribution centers, 2,300 parts stores, and 2,900 certified service centers across North America, Auto Value delivers over 1.9 million quality replacement auto parts and accessories as well as value-added services to the automotive aftermarket.

Auto Value offers an aggressive marketing program that gives independent organizations the opportunity to identify with both a local and national program. Our product strategy delivers strong national brands at competitive prices along with proven private-label products to offer our professional customers the options they require to effectively maintain and repair vehicles across North America.

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ABOUT BOB GREENWOOD

Mr. Robert (Bob) Greenwood AMAM (Accredited Master Automotive Manager) is president and CEO of Automotive Aftermarket E-Learning Centre Ltd. (AAEC). Bob has over 40 years of business management experience within the independent sector of the automotive aftermarket industry in North America, consulting independent retail shops on all facets of their business operations.

Bob is one of 150 worldwide AMI approved instructors. He has created business management development courses for automotive shop employers/managers, jobbers and jobber sales representatives, which are recognized as being the most comprehensive, industry specific courses of their kind in North America.


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2 Comments » for Ep 11 | Apathy Could Kill the Industry We Love
  1. Great Video Bob always love hear what you have to say .

  2. We already have a serious lack of qualified skilled licensed techs in our area (Quinte West) for sure, and it’s a major issue with local shop owners here. Sure there’s apprentices but, strong diagnostic techs are few and far between. My business is thriving daily all year long do to the way I run my business. From what I’ve gathered over my 35 years in the trade is that “personal greed” on behalf of many shop owners is what’s discouraging their customers and destroying their businesses. You can’t tell me you haven’t seen this. For one thing, the flat rate system of pay is the #1 culprit for destroying staff comradery, and the main cause of shoddy workmanship and flat out thievery. That’s the most predominate issue I’ve observed that’s destroying the businesses I’ve worked at over the years, along with gouging and poor customer service ,a mixture for a downward spiral. These shop owners shouldn’t complain as it’s their own fault if they’re numbers are falling. I’ve turned my 7 Bay shop into a well oiled machine since I took it over 11 years ago by learning from the mistakes of the business owners I worked for previously. We’ve upped gross sales by 400K since, by simply well paying our techs hourly, treating our customers like gold, and above all, conducting business honestly and fairly. No need to be greedy here as our platter is full ever day, without even advertising Bob.

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