Auto Service World
News   November 19, 2018   by Adam Malik

Upgrades made to Spectra’s website, mobile app


Spectra Premium Industries has unveiled a redesigned corporate website, bringing its design, technology and content up to the latest online standards.

“Spanning over a year of development, we have been attentive to client feedback in order to create the new website. It matters to us to put technology and useful content into the hands of the end user, consumers and clients alike,” said Collin Francis, vice president of sales and marketing, aftermarket USA and Europe.

“As the cornerstone of our communications and marketing efforts, we wanted to produce a website that exceeded our clients’ expectations for user experience with this substantial upgrade.”

The new design allows visitors to navigate more easily through the company’s main divisions and areas of expertise – aftermarket, OEM, tooling and motorsports – to find relevant content more easily.

More content is also available, such as facts, installation tips, links to documents, images and videos. The new content has been compiled with search engine optimization best practices in mind and is also fully supported in five languages: English, French, Spanish, Italian and German.

The site works on desktop, laptop, tablet and mobile devices, and supports older browser versions. It also includes 360 degrees product videos, embedded videos and high-resolution images.


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