A group of stakeholders in the U.S. auto industry are urging automakers to adopt standardized names for Advanced Driver Assistance System (ADAS) technology.
The group, which includes the American Automobile Association, Consumer Reports magazine, the consulting firm J.D. Power, and the National Safety Council – offered up a list of suggested names for common driver assistance systems.
The goal, they say, is to reduce confusion among consumers, and ensure that the public is aware that the systems are designed to assist, not replace, drivers.
Consumers currently face as many as 20 names for a single ADAS feature as vehicle makers often prioritize marketing over clarity, AAA research found earlier this year.
For example: what the group would like to standardize as “Adaptive Cruise Control” is currently known in the market by 20 different monikers:
Adaptive Cruise Control
Adaptive Cruise Control w/ low-speed follow
Adaptive Cruise Control with Queue Assist
Adaptive Cruise with Stop
Adaptive Cruise with Stop & Go
Advanced Smart Cruise Control (ASCC)
All-speed dynamic cruise control
Camera-based cruise control
Dynamic radar cruise control
High-speed dynamic radar cruise control
Intelligent Cruise Control (ICC)
OEM 1 Adaptive Cruise Control with Stop & Go
OEM 2 Radar Cruise Control
Smart Cruise Control (stop/start)
Traffic-Aware Cruise Control
Lane-keeping assistance is known by 19 unique names including:
Active Steering Assist, Audi Active Lane Assist, Intelligent Lane Intervention, Lane Departure Alert with Steering Assist, Lane Keep Assist, LaneSense Lane Departure Warning Plus
Blind Spot Warnings also go by 19 different names, including: Active Blind Spot Assist, Audi Side Assist, Blind Spot Information System, Blind Spot Intervention, Lane Change Alert with Side Blind Zone Alert, Lane Change Assistant (Side Assist), and Smart Blind Spot Detection.
Rear Cross Traffic Assistance is known by 14 different names. Automatic High Beams is known by 18 different names. And Semi-Automated Parking Assist is known by at least 12 different names.
The suggested list of standardized names includes five categories and features 20 unique names in total. It will be updated as new systems come to the market. Their list of preferred names are: