Auto Service World
News   October 26, 2016   by Steve Pawlett

Trico Kicks Off 100th Year Anniversary Celebration at AAPEX 

Trico Products Corporation will kick off its 100th year anniversary celebration at the upcoming Automotive Aftermarket Products Expo (AAPEX) in Las Vegas.

Founded in 1917, the company will commemorate a century of wiper blade evolution and innovation throughout 2017.

Serving as a pioneer in the industry, as cars weren’t even built with wiper blades until Trico developed the Rain Rubber—the company’s first mass production, manually-controlled wiper blade. A decade later, Trico introduced the first ever two-blade wiper system, Visionall. More than 1,000 patents later, Trico is the visionary behind many innovations that have enhanced driving visibility, including windshield washer systems, rear wiper blades and beam blade technology.

“While our 100th Year Anniversary officially begins next year, AAPEX serves as the perfect opportunity to kick-start the milestone celebration,” said Dawn Gonzalez, brand manager at Trico Products Corporation. “This is one of the largest automotive aftermarket events in the world, and gathers an enormous group of professionals who have a deep appreciation for innovations within the industry.”

Tricohas also spent the past century expanding globally, opening divisions in Europe, Australia, Argentina, Brazil, Mexico and China.

AAPEX attendees can stop by Booth #3038 to join the celebration and learn more about Trico’s diverse lines of wiper blade products.

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