Auto Service World
News   April 3, 2017   by Adam Malik

Total, PSA Group extend partnership

For the next five years, PSA Group will continue to recommend Total for automotive lubricants. The two sides announced the deal in an announcement recently, which covers the Peugeot, Citroën and DS marques.

“Total automotive lubricants are recommended and available to customers in PSA’s networks,” the announcement said. “Certified auto repair centers have access to the Total Quartz/Activa high-performance engine oils, developed specifically for PSA powertrains to ensure their performance and reliability and improve fuel efficiency.”

The two are also creating joint marketing initiatives as part of the renewed partnership.

“We’re delighted to renew our long-standing partnership with PSA. We celebrated 20 years of working with Peugeot in 2015 and the introduction of the DS brand and will mark 50 years of partnership with Citroën in 2018,” said Philippe Charleux, vice president, lubricants and specialties of Total Marketing Services. “The continued partnership affirms Total’s strong commitment to supporting PSA as it pursues its long-term growth and international expansion.”

“It’s a long-standing partnership between two companies that share the same values of sustainable development and safety and that put customers first in their decisions,” said Yannick Bézard, executive vice president, director purchasing at PSA Group.

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