Auto Service World
News   January 23, 2018   by Nathalie Savaria

Total celebrates 10 years in Canada

More than 200 people attended the 10th anniversary celebration of Total in Canada. View more photos in our gallery below.

With a red carpet and a line up of gleaming race cars, nearly 220 guests were welcomed by the Total Canada team, which celebrated its 10th anniversary on Canadian soil.

In the reception room of the Montreal Science Center, located in the city’s Old Port, drinks and snacks awaited guests on Jan. 17, entertained to the rhythm of the great hits of rock and country music performed by the group Blush.

Franck Bagouet, president and CEO of Total Canada, and Ernst Wanten, executive vice president of North and Central America at Total, hosted the event and spoke briefly.

Ernst Wanten, executive vice president of North and Central America at Total, left, and Franck Bagouet, president and CEO of Total Canada, right, along with Valérie Limoges who drives the Total #220 car in the Nissan Micra Cup.

During his speech, Bagouet noted the company’s 10-year history in Canada, focusing on a number of significant events, including the acquisition of Ultramar’s lubricant business, investments in the LaSalle, Que. plant, which makes 95 per cent of the company’s lubricants, and a memorable journey through the north to Fort Good Hope, N.W.T. in 2017, to “show that our products were well-made in Canada for Canada,” he said.

Bagouet also recalled the growth the company has experienced with all of its Canadian customers.

“We are now making available to all our customers about 800-850 SKUs. We are fortunate to have the widest range to meet all the needs of customers and allow a great growth of all our distributors.”

He also highlighted Total Canada’s investment in human capital, which added 12 new members to its team last year to meet the expectations of its partners across the country. Bagouet noted his company’s investment in the world of Canadian motorsport, including the Nissan Micra Cup and NASCAR Pinty’s Series.

“We are partners in a number of events and we have had very good results,” he said. “And now, we even got into the snowmobile.”

Wanten mentioned that Total wanted to increase its presence in Canada for two reasons.

“First, it’s an interesting, growing market, and we want to be there. Second, if we look at our presence here and compare it with our presence in the world, we are not at the same level. We have a lack of presence here,” he said. “So we said, OK, we want to be more visible in the market and we have made several investments.”

To increase the company’s presence in Canada, Wanten said that Total Canada “is currently working on developing other projects to further increase our visibility, which I hope we can talk to you in the near future,” he said.


Total 10th Anniversary – Jan. 17, 2018

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