Franck Bagouet (left), president and general manager of Total Canada Inc., strikes a pose with CFL commisioner Randy Ambrosie.
Total Canada Inc. and the Canadian Football League (CFL) have entered into a three-year partnership.
Total Canada will be the official oil and lubricants partner of the Grey Cup presented by Shaw, the divisional semi-final, and division final playoff games. Total will also be visible and present in select football stadiums throughout the regular season.
“Thanks to this new agreement, we will be able to further support our teams as well as support our distributors, partners and clients across the country,” said Franck Bagouet, president and managing director of Total Canada Inc. “We also strongly believe that this opportunity with the CFL will enable us to mutually grow our brand names.”
Owen Welsh, the CFL’s senior director of corporate partnerships said, “Our league works with national brands to build deeper relationships with our fans. This new partnership with Total Canada Inc. will demonstrate how we can connect with Canadians when we work together.”
Total is the 4th largest integrated petroleum company in the world, established in Canada since 2007.