Tenneco Pothole Radio Ad a Hit

A radio ad for Tenneco Automotive’s Monroe Reflex and Monroe Sensa-Trac shocks won Best of Show honors from the American Advertising Federation at its annual ADDY Awards, held this summer in Cleveland, Ohio.
The award-winning radio ad promoted the fall 2000 Monroe “Buy Three, Get One Free” offer.
Using humor, it made a connection with potential shock buyers by referencing the ever-present potholes that dot many roads and highways. The ad linked the overpopulation of potholes to the Monroe offer by creating a fake promotion from an anonymous highway department: “When you hit three potholes, the fourth one’s on us.”