Tenneco boosts resources to help grow sales

A number of installation videos and other resources are being made available to help aftermarket distributors and service providers grow their businesses.

It’s all in a push to boost sales of Monroe suspension conversion kits, which allow technicians to replace air-ride or electronic suspension systems with conventional mechanical systems without activating the vehicle’s electronic warning signals.

The online products and technical support are designed to enhance user experience for the aftermarket. Professionals will be able to access detailed, step-by-step installation instructions and other information without leaving the service bay, the company said. It’s all available on Monroe’s website, and the Monroe Shocks mobile app.

“Demand for Monroe conversion kits continues to grow as service providers and consumers discover how expensive it can be to repair a factory air or electronic suspension,” said John Perrin, executive director of product management at North America Aftermarket, Tenneco. “Our new installation videos and other value-added content are designed to help accelerate this market growth by guiding users through each step of the job.”

Tenneco’s range of vehicle-specific kits includes the following conversion projects: air spring to coil spring; air shock to Monroe OESpectrum Load Assist shock; self-levelling to standard suspension; and electronic suspension to passive suspension. These kits cover millions of vehicle applications, including Buick, Cadillac, Chrysler, Dodge, Ford, GMC, Isuzu, Oldsmobile, Lexus, Lincoln and Mercury models equipped with factory air-ride or electronic suspensions. Several new Monroe conversion kit part numbers will be introduced by the end of 2017.

“The conversion market is a prime opportunity for repair providers to demonstrate their unique expertise and deliver extensive value to consumers,” Perrin said. “This category is an area of focus for Tenneco and Monroe as well.  We intend to provide our channel partners and front-line service businesses with the resources they need to capture more of this business.”