Auto Service World
News   October 31, 2016   by Steve Pawlett

Tenneco Announces ‘Feel the Difference’ Guarantee on Premium Monroe Shocks and Struts


Tenneco has introduced a comprehensive, risk-free consumer offer designed to help automotive service providers close more ride control replacement opportunities by relying on premium Monroe shock absorbers and struts.

The new Monroe “Feel the Difference” Guarantee enables service providers to promise customers that after replacing worn shocks they will feel a positive difference in vehicle handling and ride quality within a risk-free 90-day or 1,000-mile (1,600-kilometer) trial period or receive a refund for their purchase, including labor of up to $100 per axle.

The new guarantee also will reimburse the cost of wheel alignment, up to $80, if applicable.

“This innovative consumer guarantee is based directly on feedback we have received from shop owners and service providers across North America,” said John Perrin, executive director of marketing and engineering, North America Aftermarket, Tenneco. “They have told us that while many consumers acknowledge the importance of replacing worn shocks and struts, they want to be confident that this service will make a positive difference in their daily driving experience. This guarantee provides that extra incentive to invest in Monroe ride control products, knowing that we will back their decision.”

Available with the purchase of four qualifying Monroe OESpectrum shocks and struts, Monroe Quick-Strut replacement assemblies, Monroe Reflex shocks and struts, and Monroe Gas-Magnum shock absorbers, the Feel the Difference Guarantee enables consumers to experience the benefits of renewed vehicle control, handling, stability, and ride comfort.

If, for any reason, a customer is not satisfied with his or her ride control purchase, Tenneco will refund the original purchase price (less any discounts and/or rebates), up to $100 per axle in professional labor expense, and, if applicable, up to $80 for the cost of professional alignment.  Restrictions apply; see www.monroe.com for details.

Tenneco will communicate the availability of the new satisfaction guarantee to consumers through extensive print and digital advertising and point-of-sale materials as well as the company’s two Shockmobile mobile marketing vehicles.

This communication will also reinforce the importance of replacing worn shocks and struts to improve vehicle control and handling, reduce premature tire wear and shorten stopping distance.

www.monroe.com