Auto Service World
News   October 15, 2019   by Allan Janssen

Spectra Premium improves data coverage for Mexican market

Spectra Premium, a privately held manufacturer of automotive parts based in Boucherville, Que., has made an investment in improved radiator coverage for the Mexican market.

The Canadian company says it has invested to improve its data coverage for the Mexican market.

“We pride ourselves in providing excellent data, industry-leading coverage and quality parts. After an extensive review, we have revamped our catalogue and product information to announce almost 90 percent coverage of vehicles on the road today for radiators on the Mexican market,” said Collin Francis, vice president of sales and marketing for USA aftermarket. “We will continue our efforts to improve the standards of our data for that important market. It’s important for us to always offer to our customers the right part, when they need it.”

The company makes cooling systems, fuel delivery, ignition and engine management, climate control, and undercar components for light passenger vehicles, as well as light and heavy trucks.

Spectra Premium says the Mexican market presents a challenge in terms of vehicle data. More than half of Mexican vehicles are imported from Europe and Asia. The other half – vehicles from domestic automakers like Ford, GM and Chrysler – may either come from the United States or be imported from Europe. As a result, two vehicles carrying the same name may use different parts for repair.

The improved data not only increases the total coverage of Spectra Premium parts, it also provides greater accuracy of part application.

Earlier this year, Spectra Premium was awarded the 2019 Gold Catalog Content Excellence Award for Web Catalog from the Automotive Content Professionals Network (ACPN).

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