At the Automotive Content Professionals Network (ACPN) Knowledge Exchange Conference in Fort Worth, Tex., Spectra Premium was award the bronze medal for its mobile app.
The award recognizes best examples of mobile cataloging applications in the vehicle aftermarket. The companies are evaluated on design, navigation, use of technology, innovation, interactivity and quality of content.
“Receiving an award from the ACPN for the second consecutive year testifies to the hard work and dedication by the Spectra Premium team to provide the best digital content on mobile devices,” said Collin Francis, global director of strategic marketing at Spectra Premium.
“We are very proud of this app and all of its industry-leading features such as the VIN, plate and part numbers scan capabilities. In addition to these existing features, we plan to improve upon our application later this year in order to further enhance the user experience,” added Francis.