Nick Dempsey (left) and Ian Pribe have piloted the Monroe Shockmobile across the northeastern U.S. and Canada this summer. They’re seen here in the front of the CARS magazine Toronto office.
Nick Dempsey and Ian Pribe, a couple of University of Toledo marketing students, have spent the summer on the road, raising awareness about Monroe’s 100th anniversary this year.
The giant shock trailing behind the company’s “Shockmobile” has drawn stares and started conversations from St. John to Toronto, as they stopped at jobber stores, repair shops, and public events throughout eastern Canada.
“It has been a lot of fun interacting with people and reminding them of the importance of checking their shocks and struts every 80,000 kilometers,” said Dempsey. “Education and awareness were definitely part of our objectives.”
Their Shockmobile is one of two on North American roads. The other has been working its way around California this summer. Both will be pulling off the road soon, with the summer season drawing to a close.
For Pribe and Dempsey, it was a busy tour, starting in Indianapolis at the end of May and working its way eastward to Maine, before crossing into Canada and working its way back.
Pribe figures they made up to about 10 stops per days, meeting with dozens to hundreds of people at each stop. The most fun was at barbecue stops, organized by jobbers who invited their best customers to enjoy a hamburger and check out the Shockmobile at the same time.
Every stop has been shared on social media, increasing the reach of the tour.
Check out the photos on the Monroe Shocks’ Facebook page as well as Twitter.
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