Auto Service World
News   October 4, 2018   by Allan Janssen

Schrader creates new position: global sales director role

Dan Baker, new global sales director for Schrader Performance Sensors.

Dan Baker has stepped into the newly developed role of global sales director for Schrader Performance Sensors.

As Schrader’s global TPMS presence continues to grow, the new role of Global Sales Director was developed to unite both the North American and European Sales forces to increase productivity and streamline processes.

“This new sales leadership position demonstrates Schrader’s intention to remain the global leader in TPMS,” says Kelly Boor, general manager for Sensata Technologies’ Aftermarket Business. “This role will help us leverage the strengths in each region and drive best practices and alignment across both.”

Baker has over 29 years of automotive aftermarket experience, 25 of which he has spent with the Schrader brand. He played a key role in launching Schrader’s TPMS program into the North American aftermarket in 2004, and has held positions of increasing responsibility in procurement, product management and sales.

Robert Tinson, director of North American sales for Schrader, responsible for TPMS aftermarket sales in the US and Canada.

Robert Tinson has moved into Baker’s previous role of director of sales, North America. He will report directly to Baker, and will be responsible for Schrader’s TPMS aftermarket sales in the US and Canada.

Prior to this promotion, he was senior national sales manager, heading up Schrader’s U.S. TPMS aftermarket business. Tinson has 15 years in the automotive aftermarket and has held key roles in sales and marketing with BWP Distributors and 5 years with the Schrader brand.


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