Auto Service World
News   February 11, 2019   by Allan Janssen

Schrader celebrates 175th year, sets new focus on future tech

Schrader Performance Sensors, an aftermarket brand of Sensata Technologies, is celebrating 175 years since its founding in 1844 as a maker of rubber valves and fittings.

The special occasion – in classic Latin its “dodransbicentennial” year – comes only months after the sale of the company’s hard parts valve business to Pacific Industrial Co., Ltd. for approximately US$173 million.

The Troy, Mich.-based company was founded by August Schrader who invented the famous “Schrader valve,” the same pneumatic tire valve that can still be found on most vehicles on the road today.

Schrader is also known for developing the first tire pressure monitoring systems (TPMS) to hit the market, giving the Schrader brand a dominant position in the OE and aftermarket TPMS industry

Kelly Boor, general manager of Sensata Technologies’ aftermarket business said it was an honor to celebrate a brand that has been around for as long as Schrader has.

“Remaining relevant through 175 years of change and innovation is incredible,” she said. “The customer really chooses which brands endure long-term success, so this milestone is really a tribute to our customers who share our passion for selling high-quality products relevant to helping their business thrive.”

Leaving the valve manufacturing business, she said Schrader plans to put 100% of its focus on new and upcoming technology.

“With so much advancement on the horizon of the transportation industry, this shift in focus aligns Schrader with the goals of Sensata and sets up the brand for a very bright future,” she said.

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