Sonny Riddle has joined Sangsin Brake America as the company’s director of sales.
“Sonny has forged many strong connections in the automotive aftermarket, in a career that has spanned decades,” said Jeff Coggins, Vice President of Sangsin Brake America. “His presence solidifies our product category and Sangsin Brake’s commitment to the North American Automotive Aftermarket. Sonny has already proven to be a fantastic addition to the organization and we look forward to a sustained and successful relationship.”
Riddle was most recently the business development manager for ABS Friction, Inc. His career in the automotive industry began more than 25 years ago when he took a job as a retail sales manager with BWD/Auto Tune. Since then, he has served in various sales and marketing roles with Brakepro, Brake Parts Inc., Echlin, Tenneco/Monroe and more.