Purolator kicked off a new mail-in rebate program in the engine air and cabin air categories.
Designed to help technicians boost sales, qualified consumers can get a $5 mail-in rebate on the installation of any Purolator air or cabin filter.
Cabin air filters are the fastest growing segment in the filtration category, according to the company, with more than 80 percent of vehicles on the road today are equipped with them. While growing, it is one of the leading underperformed maintenance items on a vehicle.
“We received tremendous feedback from technicians the past two years we’ve offered the mail-in rebate program,” said Tina Davis, senior marketing manager of brand and communications at Mann+Hummel Purolator Filters. “The summer promotions aim to help our customers continue their successful momentum in the air and cabin air filter categories.”
The company is providing participating repair shops complete point-of-sale kits. The kits include informative cover letters explaining the program, rebate tear pads and in-store/in-shop promotional materials such as posters, window clings and counter easels.
Products must be installed by August 31 to qualify for the savings, but customers have until September 30 to redeem the rebate.