Auto Service World
News   November 27, 2018   by Adam Malik

Raybestos realigns product offerings

Raybestos said they listened they listened to their customer when realigning its products into three distinct lines.

The new categories – Element3, R-Line and Specialty – give straightforward and easier to manage inventory, fewer comebacks thanks to clear product families that work together and help increase sales selling the complete braking system.

“Each line is packaged in distinctly identified boxes to help professional technicians manage their inventories and to help them quickly select the right brake parts for each job,” said Kristin Grons, marketing manager for Brake Parts Inc. “Customers get the same great products in easy-to-understand family packaging, with no part number changes.”

The company showed off the new product lines at AAPEX.

The Element3 line offers upgraded product attributes for increased performance and longer life. Components such as brake pads, coated rotors, new plated brake calipers, shoes and hydraulics are included for complete braking coverage.

The R-Line is now packed in easy to match packaging so technicians can quickly select brake pads, reman plated brake calipers, professional grade rotors and hub bearing assemblies for a complete brake job.

The Specialty line offers full coverage for niche market needs, including police, school bus, truck and medium duty, performance and European.

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