Philips Wins Five Top Marketing Awards At AAPEX 2015

Lumileds, LLC, founded by Philips, a subsidiary of Royal Philips earned five key marketing awards during the 2015 Automotive Aftermarket Products Expo (AAPEX) Show in Las Vegas, NV, November 2-5. The awards included Best Product, two Best Packaging Design awards, and Best Ad Graphic, which also won Best-in-Show. The awards were presented during the 2015 Automotive Communications Awards ceremony, which was sponsored by the Car Care Council’s Women’s Board, the Auto International Associations (AIA) Import Product and Marketing Awards, and the AAPEX Best New Product awards ceremonies.

The Philips X-tremeVision LED Fog Lamp was named the 2015 AAPEX Best New Product in the Automotive Lighting category after receiving the most votes by show attendees. The 2015 AIA Import Product and Marketing Awards named the Philips X-tremeVision LED Fog Lamp the Best Packaging of a Product for Import Cars or Trucks and the Automotive Communications Awards recognized the Philips X-tremeVision LED Fog Lamp with the 2015 Best Packaging award. The Philips X-tremeVision LED Fog Lamp breaks new ground in automotive lighting design and performance, offering a high tech LED style as a replacement for standard Halogen fog lamps.

Aubry Baugh, Lumileds, LLC Marketing Communications Manager (left), Ira Davis, Chairman of Import Vehicle Community (Formerly AIA) (center), and Paul Martin, General Manager- LED Solutions, accept the 2015 AIA Award for Best Packaging Design for the Philips X-tremeVision LED Fog Lamp.

The Philips X-tremeVision LED Fog Lamp packaging showcases the lamp’s unique design by giving customers an unobstructed 360-degree view of the bulb. It features eye-catching holographic film printing and trilingual text for easy NAFTA marketing, along with a vehicle application image and a performance comparison with a standard halogen fog light.

Philips Vision LED lighting also received two Automotive Communications Awards for the Best Use of an Ad Graphic and Best-in-Show. The main image in the Philips Vision LED Ad uses a junkyard full of dilapidated vehicles, with one vehicle’s LED brake and reverse lights still operating, to showcase the Philips Vision LED line’s exceptional service life and unprecedented 12-year guarantee.

Ken Kuguru, Lumileds, LLC Director-Product Marketing Management, (left) and Ann-Marie Hines, Lumileds, LLC Sr. Marketing Manager (right), with the 2015 Automotive Communications Awards for Best-in-Show and the Best Use of an Ad Graphic

Dennis Samfilippo, Regional Vice President & General Manager, Philips Business Group Automotive N.A., noted, “We are extremely excited about winning 5 awards at this year’s AAPEX show. These awards are a true testament to the hard work and creativity of our entire team, from product development, and production, through to sales and marketing.”