Philips Automotive launches new interactive website

Philips Automotive website has been re-designed to make it easier for consumers to find the right light for their driving needs from the latest innovations and advancements in automotive lighting and accessories. Built around Philips’ new range of premium upgrade headlight bulbs and daytime running lights, this interactive site helps drivers to see the advantages and benefits each light offers so they can determine which light best suits their vehicle.

The interactive lighting selector helps the driver select the best headlight bulb for their vehicle. Philips 3D light simulator presents an exterior view of the lights and also demonstrates their performance from the driver’s view.

According to Ann-Marie Hines, Philips senior marketing manager, “The interactive lighting selector and 3D light simulator give our website an innovative approach to the consumer that no other lighting website offers. It will make it easier for drivers to better understand the advanced technology and performance offered by our range of upgrade headlight bulbs, so they can choose the one best suited of their needs.”

The new site also links to www.daylight-led.com/cars, another new Philips website that features an interactive vehicle simulator for Philips LED DayLight Daytime Running Lights (DRLs).

This simulator allows drivers to upload an image of their vehicle and see how either the Philips LED DayLight 4 or LED DayLight 8 will look on their vehicle.  Drivers can also print out full size paper pattern prints of the DRLs and place them right on the vehicle.