Auto Service World
News   February 27, 2017   by Adam Malik

Pentosin and Ajusa get new product manager

Marie Yeager

CRP Automotive has appointed Marie Yeager as product manager for the Pentosin and Ajusa brands.

In an announcement, the company said she will be responsible for managing product line life cycles from strategic planning to tactical activities, developing product sales, and providing technical support as a subject matter expert.

“Marie Yeager’s expertise in the chemical business and her experience in the development and marketing of new products for a wide variety of markets will be of great benefit to our product team and will help us to grow our Pentosin and Ajusa brands,” said Michael Palm, vice president of marketing and brand management at CRP Industries.

Yeager had previously spent 11 years with Elementis Specialties as product manager.

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