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NUMBERS: Safe driving, stop-start technology, and lines of code
Stats that put the North American automotive aftermarket into perspective.
40%
Percentage of Canadians who believe distracted driving is the number one threat of car-related deaths, surpassing impaired driving (33 per cent) as the leading factor.
Rates.ca
54%
The percentage of millennials around the world who say they would prefer their next vehicle to be gas- or diesel-powered.
The Millennials and Auto Trends Report, Duff & Phelps
50%
The exterior accessories category has seen E-Commerce buyer count increase by 50% over the last 12 months. Almost 7 million North American consumers purchased an exterior accessory on the internet in the past year.
NPD Group
83%
Percentage of automotive specialty-equipment retailers reporting stable or growing sales in recent years, dispelling reports of a “retailpocalypse.”
SEMA Retail Landscape Research Report
24 million
Number of lines of code in the F35, one of the most sophisticated aircrafts on the planet.
Code Institute
130 million
Number of lines of code in a 2018 Ford F150 pickup truck.
Code Institute
450 km
The minimum driving range that most Canadians (77%) say they would expect from an electric vehicle that they would be prepared to buy.
J.D. Power Mobility Confidence Index
< 5%
The current percentage of total miles driven represented by shared-mobility services (taxis, ride-hailing and car-sharing). By 2040, the contribution from shared mobility services is expected to rise to 19% of total kilometers traveled by passenger vehicles.
Electric Vehicle Outlook 2019, BloombergNEF
49%
Product branding (brand positioning) offers 49% better return on investment than regular advertising.
Brand Value Growth Matrix, 2015
55 million
By 2022, the number of passenger cars expected to be sold with stop-start technology. Already more than 50% of cars in Europe are being built with that technology.
IHS Markit
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I am intrigued with the last stat about Start Stop technology. This puts a significant strain on the timing chains in many engines particularly with the tensioners and guides. I understand it has been introduced to eliminate excess engine idling. For this reason I have disabled that function on my new vehicle. My biggest concern with technology is with people becoming too dependent on it and losing focus on their vehicle. Look at the number of serious collisions that have happened with autonomous vehicles. Drivers are being conditioned not to think when they get behind the wheel any more.