U.K.-based creative agency Holdens has teamed up with vehicle testing equipment manufacturer VTEQ to create a 360-degree product visualization app. The app is believed to be the first of its kind. It was launched at Automechanika Frankfurt. It allows every product in VTEQ’s range to be browsed in an immersive 360-degree environment. Customers can view it from all angles and interact with it. An exploded view option revealed the inside of the machine, showing all individual component parts. These can be clicked and highlighted to bring up even more detailed part information.