Auto Service World
  September 29, 2015   by CARS Magazine

PIAA redesigns wiper blade packaging

Screen Shot 2015-09-26 at 2.30.28 PMPIAA’s line of premium silicone wiper blades have a new package that combines aesthetics with functionality.

The new package is designed to reflect the quality of PIAA’s premium wipers and set them apart from the crowd.

PIAA says the eye catching colors will help customers distinguish between each wiper model, with blue representing Aero Vogue, green for Si-Tech, and red for Super Silicone. The front of each package  illustrates the unique advantages of PIAA wiper blades including the benefits of long lasting silicone rubber and the included water beading windshield prep-pack. The back of the package includes simple installation instructions with helpful graphics to ensure a pleasant buying experience from start to finish.

Along with a strong focus on aesthetics, the functional plastic packaging is re-sealable with no need for staples and is 100% recyclable.


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