Auto Service World
News   November 21, 2019   by Allan Janssen

New wiper line wins pair of awards at AAPEX

Continental Commercial Vehicles & Aftermarket earned two prestigious 2019 Import Product and Marketing Awards at the Automotive Aftermarket Parts Expo in Las Vegas.

The awards were presented for the company’s new line of ClearContact Premium Beam Wiper Blades.

The line won the award for Best Packaging of a product and Best Merchandising / Advertising of a product.

The ClearContact Premium Wiper Blade line features an attractive, simple, and informative clamshell package, designed to minimize waste while effectively protecting the product through shipping and display. The tri-lingual packaging graphics focus on the key product benefits: OE fit, no adapters required, and faster installation time.

Continental introduced its new wiper blades with an innovative teaser campaign announcing that something new was coming. Appearing online and in print, the teaser ads featured a white graphic on an orange background. The graphic mimicked the shape of the area cleared by a wiper on a windshield and headline copy noted that something new was coming. Subsequent ads completed the reveal with product ID and images.

Anouré V. Fenstermaker, Continental Marketing Communications Manager, noted, “We are very delighted to receive these two important Mar-Com awards for our exciting new wiper blade program. Our team worked very hard to develop the product and all of the components needed for a successful program that would deliver a meaningful return for all of our distribution channels. It’s great to be recognized by our peers for creating effective sales tools that will help make that a reality.”

Designed for the U.S. and Canadian markets, ClearContact premium beam windshield wiper blades do not require any adapters and come fitted with the right connection needed for the vehicle. If shops have the program’s 14 front windshield part numbers in stock, they can cover over 94% of passenger cars and light trucks that come in for service. Overall VIO in the United States and Canada exceeds 258M.

ClearContact windshield wiper blades are available for both front and rear wiper applications. The front blades feature an all beam design and are available in 14 part numbers covering lengths from 15 to 28 inches. The rear wipers are offered with 19 part numbers in lengths from 10 to 16 inches.

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