New communications head at TIA

The Tire Industry Association has named LeAnn Harley as its new director of marketing and communications.

The company said she will lead initiatives for strategic communications in areas such as member outreach, public relations, social media engagement and event and program awareness. She will also focus on the associations’ online presence.

Harley has 10 years of marketing and communications experience, previously working in both non-profit and for-profit industries.

“I am excited to join the Tire Industry Association, especially with its great reputation of making safety and education a main concern for all,” she said. “I look forward to working with the team while developing creative messaging to increase awareness and involvement.”

The association’s vice president, Roy Littlefield, said the group is “eager” to bring Harley and her experience into the fold. “With her innovative and creative approach to communications, we are sure she will become a great asset to the team.”