NAPA Auto Parts Selects Whatsnexx for New Cross Channel Marketing Initiative and New “NAPA Know How” National Campaign

Whatsnexx, a provider of cross-channel marketing solutions, announced that NAPA Auto Parts has selected the firm to boost its new NAPA Know How campaign. Whatsnexx technology will be instrumental in offering personalized communications to NAPA customers across multiple channels.

“Recently we launched a new nationwide TV ad campaign as part of our new brand positioning called NAPA Know How. Our goal is to increase our share of market by driving more consumers to our NAPA Auto Parts stores,” said Danielle Tardif, director of marketing for NAPA Canada. “We needed a solution to back our TV campaign with online and offline acquisition initiatives. Thanks to Whatsnexx, we will now be able to generate quick, tangible results by launching personalized campaigns without depending on our IT’s structure development.”

“NAPA’s challenge was to quickly launch an acquisition campaign by leveraging its point of sale (POS) and content management system (CMS) applications without regard to existing IT constraints – all while getting a positive ROI right from the first campaigns,” said Alain Paquin, president and CEO of Whatsnexx. “From there, we will help NAPA build retention and profiling programs with targeted, customized offers throughout the year thanks to our agile methodology that focuses on delivering a series of quick successes step by step.”

More information can be found at www.whatsnexx.com or follow Whatsnexx on Twitter at @whatsnexx.