Auto Service World
News   February 22, 2017   by Adam Malik

Mopar celebrates with limited-edition Challenger

The Mopar ’17 Dodge Challenger in black and blue.

Mopar has unveiled a slick new ride as part of its 80-year anniversary.

The Mopar ’17 Dodge Challenger is a limited-edition vehicle with hand-painted exterior features. It comes in two colors – black and blue and black and silver. Tying in with the 80th anniversary, only 80 of these vehicles are available in each color. A commemorative owner’s kit will include a serialized badge.

The cars will be in dealerships in the spring, which will feature a 6.4-litre, 392 HEMI engine at 485 horsepower with 475 lb-ft. of torque.

The black and blue model has a “hiding-in-plain-sight feel at night and a brilliant appearance in daylight,” the company said in an announcement. The black and silver, meanwhile, “offers a more high-impact, high-contrast exterior color.”

The Mopar ’17 Dodge Challenger in black and silver

Inside the vehicle, “performance seats are the star.”

“Since its birth in 1937, Mopar has evolved from the name of an antifreeze product to a global customer-care brand,” said Pietro Gorlier, head of parts and service (Mopar), at FCA US.

The latest Challenger is the eighth limited edition Mopar-modified car. The company also did the same for the Challenger in 2010 and 2014, plus ’11 and ’15 Chargers, a ’12 Dart and a ’16 Ram, all under the Dodge brand.

“The Mopar ’17 Dodge Challenger, our latest limited-edition vehicle, is a testament to this philosophy, showcasing how Mopar assists owners in personalizing all FCA US vehicles,” Gorlier said.

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