Auto Service World
News   November 14, 2019   by Allan Janssen

Modern CRM is all about stronger relationships: Greenwood

Customer and client relationship management requires more detail than ever before, says management consultant Bob Greenwood.

He offers food for thought on an enormous topic that affects almost every aspect of the business.

Successful shops are built, he says, on a combination of competency and relationships. “If it weren’t for the people walking through your door, you’d be out of a job,” he reminds shop owners.

In his latest Greenwood’s Garage video, he talks about an important aspect of modern business – one that offers remarkable benefits for shops, employees, and customers alike. Don’t miss “Managing Customer Relationships” exclusively on

Missed an episode? Click HERE for the full Greenwood’s Garage series.



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Mr. Robert (Bob) Greenwood AMAM (Accredited Master Automotive Manager) is president and CEO of Automotive Aftermarket E-Learning Centre Ltd. (AAEC). Bob has over 40 years of business management experience within the independent sector of the automotive aftermarket industry in North America, consulting independent retail shops on all facets of their business operations.

Bob is one of 150 worldwide AMI approved instructors. He has created business management development courses for automotive shop employers/managers, jobbers and jobber sales representatives, which are recognized as being the most comprehensive, industry specific courses of their kind in North America.

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2 Comments » for Modern CRM is all about stronger relationships: Greenwood
  1. Karole says:

    Loved every second of this presentation!

  2. Ray Tatro says:

    Great Video
    Thank you Bob

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