Auto Service World
News   September 13, 2019   by Allan Janssen

Messe Frankfurt to organise Festival of Motoring

Messe Frankfurt and trade publisher Crain Communications are joining forces to launch Festival of Motoring USA.

The event will have with static and interactive content from mainstream, exotic, classic cars, and off-road vehicles.

Festival of Motoring USA will be held April 29-May 2, 2021, on 750 acres at The Michelin Raceway Road Atlanta in Brasselton, Ga., anchored by leading automakers and industry-related companies.

“We are pleased to be working alongside a powerhouse such as Crain Communications to bring this experiential event to the U.S.,” said Messe Frankfurt Inc. president and CEO, Konstantin von Vieregge. “Our combined competencies solidify our path to success and the realization of our vision to provide a high-energy, comprehensive automotive event that appeals to all motoring enthusiasts.”

Festival of Motoring USA will be modelled after the highly successful Festival of Motoring Johannesburg in South Africa. Now in its fourth year, Festival of Motoring Johannesburg has grown into the leading automotive event in Africa.

Festival of Motoring USA will feature:

  • Test drive circuits with professional drivers
  • Technology zones
  • Self-drive tracks
  • 4 x 4 off road experiences
  • Skid pads
  • New-vehicle displays
  • Camping, food trucks

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