Lumileds has appointed Chris McPhedran as its national sales manager for Canada. McPhedran will oversee all aspects of sales for the Lumileds automotive aftermarket channel in Canada.
Dave Illes, Lumileds director of sales and marketing for North America Aftermarket, announced McPhedran’s appointmen, saying, “Chris McPhedran has a great deal of sales experience and expertise in the Canadian aftermarket, as well as product categories closely related to our business.”
He said McPhedran knows the customers and the landscape very well and is the ideal choice for helping us to grow our business in Canada.
“We welcome Chris to the team and look forward to his contributions,” he said.
McPhedran came to Lumileds with a decade of sales management experience in the Canadian market.
McPhedran said one of his core values is a determination to treat customers as partners, not as transactions.
“Relationship development and strength of character will lead to mutual success for both parties,” he said. “Lumileds has strong core values that tie to my own as well and I am excited to join the team.”