Auto Service World
News   December 13, 2018   by Allan Janssen

Lumileds earns award for best media outreach to women

From left, Ann-Marie Hines, Aubry Baugh, and Dawn Gonzalez, of Lumileds, and Jake Spencer, of Barolin + Spencer, accept the award during the 2018 Automotive Communications Awards.

Lumileds has won an award from the Automotive Communications Council (ACC) for its hand in an episode of the television show Designing Spaces featuring a segment on automotive lighting.

The award, handed out during the 2018 Automotive Aftermarket Products Expo (AAPEX) Show in Las Vegas, was given for Best Media Outreach to Female Audience.

The highly informative segment promoted the Philips X-tremeVision upgrade headlights to a female centered audience and was broadcast on the Lifetime Network in the spring of 2018.

Lumileds chose to partner with Designing Spaces in order to more effectively communicate and deliver a valuable driving safety message to the female demographic, a market segment that is often overlooked in the automotive aftermarket.

The Philips segment features a mother who is concerned with her visibility while driving at night to pick up her son, both mother and son are real consumers and not actors. The mother explains that she struggles to see clearly when driving at night as her eyes have begun to deteriorate.

A Philips brand representative explains the safety benefits of upgrading her vehicles headlights with Philips XtremeVision upgrades and installs the bulbs in her vehicle, so she can see the difference herself.

Ann-Marie Hines, Lumileds senior marketing manager, said the company created the segment to help educate consumers, specifically women, about the importance of upgrading their vehicle headlights.

“We are incredibly excited to receive this prestigious Automotive Communications Award from the Women in Auto Care,” she said.




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