Loyalty program designed to drive ride control, emission-related sales

The 2014 Expert Plus service dealer loyalty program from Tenneco now includes a marketing and promotional package.

The company says the program, created to help automotive service businesses increase their share of the undercar service market, makes it easier to become a leader in ride and emissions control sales.

According to Sheryl Bomia, North American Aftermarket programs manager at Tenneco, the 2014 Expert Plus package – which prominently includes a new Monroe counter stool highlighting the premium Monroe OESpectrum product line – has increased emphasis on training, incentives and consumer promotions.

The Expert Plus marketing package features an Expert Plus “Preferred Customer” rebate book, which allows service professionals to extend promotional offers for Tenneco products beyond the standard promotional periods and is available for premium ride and emission control products.

“The Expert Plus Preferred Customer rebate book has always been a success and is very popular among our members. They continue to tell us that this tool helps them close sales,” Bomia said.

Each Expert Plus kit contains merchandising elements to drive sales and promote the Monroe and Walker brands, including a Walker catalytic converter product booklet; Monroe OE Spectrum molded floor mat; an educational Walker emissions control wall chart; branded appointment calendar and other key point-of-sale materials. Expert Plus members also are prominently featured in the Dealer Locator sections of the Monroe and Walker Web sites.