Leanne Jefferies joins AIA Canada
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The Automotive Industries Association (AIA) of Canada is pleased to announce the appointment of Leanne Jefferies to the position of director, collision programs. As part of AIA’s senior management team, Leanne will play a key role in the organization and administration of the Canadian Collision Industry Forum (CCIF), which will be officially run by AIA starting in January 2014.
Leanne will also assist in integrating a range of new and existing collision industry initiatives, seamlessly tying CCIF to I-CAR Canada, devising and implementing recruitment and retention programs, developing marketing and communications tools, and enhancing relations with Canadian colleges.
Leanne will bring with her direct experience in the operation of a collision repair facility, in collision media editing and publication, in youth programming, and in college liaison, and promises to be a huge asset to AIA and its membership. Leanne will also continue in her current role as director, CCIF Skills Program. The program will operate as it does today – a unique partnership between CCIF and Skills Canada that promotes careers in the collision industry across Canada.
“Leanne will be a tremendous addition to our collision team,” noted Marc Brazeau, president and CEO, AIA Canada. “Her knowledge and experience are second to none and her strong relationships with others in the industry are sure to be highly beneficial to our organization. We are very excited to have her join AIA and we look forward to very concrete growth in the quality and diversity of services we provide to the Canadian automotive aftermarket industry.”
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