KYB Americas Corp.has kicked off two promotions, one for the customer and one for automotive service providers.
“Feeling is Believing” started Aug. 1 and runs through the end of September. Customers in Canada and the U.S. can receive up to $100 on a Visa Prepaid Card for qualifying purchases of KYB products. It’s the second time KYB has run this promotion this year. Visa Prepaid Card reward levels start at $40 for a pair of KYB Strut-Plus complete strut assemblies or four KYB shocks or struts. Motorists can earn $60 by purchasing a combination of 2 Strut-Plus with 2 struts or shocks. And a $100 reward for the purchase of four KYB Strut-Plus complete assemblies. For more information visit www.kyb.com/save.
“Win With KYB” also kicked off Aug. 1 and goes until the end of October. ASP shop owners have the opportunity to win over $60,000 worth of prizes including KYB’s “Max Truck,” an F250 Super Duty equipped with MonoMax shocks. The KYB Max Truck is a 2015 3/4 ton diesel truck that has been upgraded with custom wheels, a KYB body wrap, tires, bumpers and other accessories. The truck was chosen as a prize this year to bring attention to KYB’s comprehensive monotube Gas-a-Just and MonoMax truck product lineups. Shop owners can enter by logging on to www.winwithkyb.com and registering their information. Plus, shop owners can win a set of shocks or struts for their own vehicle or KYB apparel.
“Every year we think strategically on how we can leverage our marketing and promotional activities to create exposure to our product and category,” KYB marketing and training director Mac McGovern commented “By offering promotions that target several different levels in the distribution channel we are helping our customer partners sell more parts. Our programs also create an opportunity to open a conversation with motorists and service providers on vehicle safety, handling and control benefits of ride control replacement.”