Auto Service World
News   March 16, 2018   by Allan Janssen

Kukui launches new certification program

Kukui Corporation has launched a unique certification and recognition program that recognizes the best of the best in the automotive aftermarket industry.

The “Kukui Certified” uses a decade of data, personal reviews, and recommendations to identify

Phase one of the program, being launched now, focuses on coaches and training organizations.

The second phase of the program will identify the most successful software and service providers.

The goal of the first two phases is to single out organizations and individuals that are best suited to help Kukui customers achieve maximum success and return on investment from their vendors.

The final phase will recognize leading repair shops that have focused on serving their customers first. This phase is intended to complete the loop of success and promote these top shops to motorists as trusted service providers.

Ultimately, members of the Certified Program – coaches, training organizations, software providers, and repair shops – will all be promoted through an industry-wide partnership.

“I am really excited about this program and how it will change our industry.” said Todd Westerlund, CEO of the San Jose, Calif.-based software company. “With almost a decade’s worth of data to evaluate along with my own experience I can tell you that not all coaches are equal. Not all software and service providers are equal. And, not all shops are equal. Kukui Certified will leverage that data to identify the best of the best in our industry.”

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