Auto Service World
News   June 23, 2003   by Auto Service World

Yokohama named Official Tire Partner of Molson Indy Toronto


Yokohama Tire (Canada) Inc. today announced it has signed an agreement to be the Official Tire Partner of the 2003 Molson Indy Toronto, significantly increasing its involvement in Canadian Motorsport.
"This association with one of Canada’s premiere motor races further enhances the performance image that Yokohama has created with our lineup of Ultra-High Performance AVS (Advanced Vehicle System) tires," says Stphane Morel, National Manager, Marketing and Communications, Consumer Products.
"It also underscores our other considerable involvement in motorsports, specifically as the developer of series ‘spec’ tires for the CART Toyota Atlantic Championship, which shares the spotlight with CART’s Champ Car World Series in Toronto," Morel says.
"Our new role as Official Tire Partner and our highly visible role in the Toyota Atlantic Championship will considerably raise our profile at the Molson Indy Toronto from July 11 to13. We will be reinforcing that association with track signs and banners at the event."
Yokohama’s track signs will be seen on the Global Network by a Canadian television audience of more than two million, by more than 4.5 million U.S. viewers on CBS and Speedvision and a total international audience of more than 44 million via a satellite broadcast to 195 countries. The Toyota Atlantic race is also televised.
As well as the research and development necessary to provide the Atlantic series with state-of-the-art racing tires, Morel says Yokohama also provides service at each race through its racing services arm.
Yokohama Canada has been deeply involved in Canadian motorsport since 1984, winning two Canadian rally titles that year and many more since then.
"Since then," says Morel, "we’ve been active in virtually every area of Canadian motorsport, and we continue to provide major sponsorship to the Canadian Rally Championship."
In addition to its role as presenting sponsor of the Canadian Rally Championship, Yokohama continues to back top competitors in the series.


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