Would You Pay $15,000 for a Personal License Plate? Someone Did.

Texans gathered at Cowboys Stadium last week for the state’s first ever auction of license plates, with one plate going for a purported record of $15,000.
The My Plates organization estimates that the 33 plates went for a grand total of US$138,650. Of that amount, it estimates that $78,422.50 goes to the state general revenue fund. On average, 60-65% of each plate price goes to the state.
The record setting plate? FERRARI. This set the record for most expensive plate ever sold in Texas at $15,000. The winner asked not to be interviewed (But we might not have to guess what he drives.)
The very Texan COWBOYS was the second highest priced plate at $11,500, wihile GOHORNS went to for $10,500, and RANGERS brought in $10,000.
Salman Waheed is a Dallas physician who purchased four plates: PORSCHE , T STARS, T DALLAS, and AMERICA, which he says is particularly special to him, “I came to this country 16 years ago and became a naturalized citizen, and I believe that it is an honor to be an American citizen.”
Jill Potts of North Richland Hills bought DIAMOND for herself, AGGIES1 as an investment she plans to sell, and BIG TEX for her husband, ‘Because he’s a big man, he wears a big hat, and he just is Big Tex.”
The winner of Bidder’s Choice is an Austin man who says he’ll put the name of his business on his plate in 7 letters. He is the first Texan ever to choose a seven-character message “from the air.” The other 32 auction plates were set combinations. Bidder’s Choice was seven question marks that the winner gets to fill in.
Here are the 33 auctioned plates and what they sold for (in US$):
• Lot 1: GIDDY UP $2,500
• Lot 2: T BIGTEX$2,500
• Lot 3: FISHING $1,400
• Lot 4: MILLION $1,500
• Lot 5: RAIDERS $2,000
• Lot 6: DIAMOND $2,000
• Lot 7: RANGERS $10,000
• Lot 8: FREEDOM $2,500
• Lot 9: SOONERS $4,500
• Lot 10: FORD4U $2,000
• Lot 11: MUSTANG $7,000
• Lot 12: RANCHER $1,500
• Lot 13: GO HORNS $10,500
• Lot 14: COOL DAD $4,500
• Lot 15: AGGIES 1 $2,750
• Lot 16: BELIEVE $6,250
• Lot 17: DRAGONS $7,750
• Lot 18: TEX4NS $1,000
• Lot 19: MY TEXAS $3,500
• Lot 20: COWBOYS $11,500
• Lot 21: 2FAST 4U $3,000
• Lot 22: NASC4R $2,500
• Lot 23: FERRARI $15,000
• Lot 24: HUNTIN $1,500
• Lot 25: T STARS $1,000
• Lot 26: MICHAEL $800
• Lot 27: AMERICA $3,000
• Lot 28: T DALLAS $1,500
• Lot 29: MAVS FAN $1,200
• Lot 30: FT WORTH $5,000
• Lot 31: PORSCHE $7,500
• Lot 32: BEST MOM $3,750
• Lot 33: Bidders Choice $6,000
Each plate is good for 25 years, with an option to renew every 10 years after that. Unlike other Texas license plates, Auction plates can be sold legally to someone else, so there’s the chance winners could take the plate they won at auction and sell it for a profit–maybe tomorrow or maybe in 20 years.
Texans have bought more than 34,000 My Plates since November 2009, putting more than $2.6M in the state general revenue fund.

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