Wells Manufacturing, L.P. has introduced a new brand and corporate identification – Wells Vehicle Electronics – to highlight the company’s comprehensive offering of advanced ignition, emissions, fuel system, engine management and other components for the automotive replacement parts and service industry. The company also is introducing a new logo and trade dress, print and electronic catalogues, a new website, www.wellsVE.com, and a variety of other resources to help customers grow their sales in the vehicle electronics category. A subsidiary of United Components, Inc. (UCI), Wells offers more than 37,000 part numbers covering an unsurpassed range of domestic and foreign-nameplate applications. Wells products match or improve on the original equipment design to ensure superior performance and reliability. “Wells has quietly become one of the premier manufacturers in each of our product categories. This leadership has come through our commitment to leading-edge technology, superior products and services, best-in-class coverage, availability and order fill,” said Bill Nonnamaker, vice president of sales and marketing, Wells Manufacturing. “Technicians and do-it-yourselfers prefer our products; now they can access these products by requesting the Wells Vehicle Electronics brand.” The rebranding program was developed on the basis of extensive research among replacement parts distributors, auto parts store professionals and technicians across the U.S. and Canada. Respondents identified eight key characteristics that differentiate Wells from other vehicle electronics suppliers: exceptional product quality; market-leading coverage; consistently high availability and order fill; world-class engineering; innovative solutions and improvements to OE designs; service before, during and after the sale; and technical, customer and sales support. “The research clearly shows we have built our business the right way, by investing in advanced technology, product engineering and customer-focused services and support,” Nonnamaker said. “Our rebranding initiative builds on these strengths by positioning Wells as more than an engine management supplier – we are a category leader in vehicle electronics.” For more information regarding Wells Manufacturing and Wells Vehicle Electronics solutions, please contact your vehicle electronics distributor, visit www.wellsVE.com, or send an email to: email@example.com.