Auto Service World
News   November 11, 2002   by Auto Service World

Walker Repositions Mid-Level Exhaust Offerings


Walker, one of the automotive service industry’s preeminent brand of exhaust systems and components, has repositioned its mid-level aftermarket product offering to help undercar specialists and general automotive service businesses compete.
The new Walker SoundFX product offering combines portions of the Tru-Fit and Pro-Fit direct-fit lines into a unified line with greater coverage and competitive pricing. SoundFX mufflers join the industry’s premier exhaust technology Walker Quiet-Flow in a single-source business solution for the automotive service industry, according to Mark Boyle, director of marketing-exhaust for Tenneco Automotive.
"The Walker brand now has even more value as a one-stop source of industry-best products for any customer and virtually any automotive or heavy-duty application," Boyle said. "By realigning and expanding our mid-level product offering under the new SoundFX name, we offer the most convenient and competitive muffler at every price point for professionals and their customers."
With more than 300 SKUs, the Walker SoundFX product offering provides coverage for all top-selling domestic and import applications. Each SoundFX muffler features premium, all-aluminized materials and delivers favorable sound quality.
The Walker Quiet-Flow muffler, available for thousands of popular late-model domestic and import applications, is by far the industry’s leading premium-level technology, with ultra-durable construction, free-flowing performance and O.E.-quality sound characteristics. Quiet-Flow mufflers provide greater exhaust flow than competing units, helping to maximize engine efficiency over a full range of operating conditions.
Each Quiet-Flow unit also includes a variety of advanced construction features spun-locked heads, bridged necks and double-wrapped 100% aluminized steel body construction for unsurpassed strength and reliability and is covered by a limited lifetime warranty and 60-day satisfaction guarantee.
"Consumers can see, hear and feel the difference between Walker exhaust components and competitors’ products," Boyle said. "Our enhanced product line-up helps professionals build stronger, more profitable customer relationships through exceptional quality, performance and value."


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